Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.

Contact

Resumé: Download My CV
Email: hello@joewinfield.me
Instagram: @joewinfield.me
LinkedIN: @joewinfield

Copyright

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IntroductionMy ProcessProject Results & Details

A luxury harbour home in the heart of Kinsale

Who Are They?

The Other 43 is an elegant luxury harbour home for those who know that quality and comfort are truly valuable. With a very special location on Kinsale’s historic quays, just 5 minutes walking distance from Kinsale Town Centre and next to many attractions, you will experience a stay like no other.

What Did I Do?

Anna from The Other 43 contacted me (via Notes To Cork) in order to create a professional website in order to showcase her new Kinsale property to rent. The professionalism and high end feel of the property is well encapsulated in their new site. Branding & Logo completed by Notes to Cork.

curated throughout with the best Irish craft and local products

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Increase customer engagement resulting in a boost in conversions.
    2. Enhance website visibility and responsiveness.
    3. Communicate Anna’s key values and personality.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 1 month over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

How Did I Resolve Pain Points?

  • Lack of online presence leading to minimal bookings:
    • I created a professional website for The Other 43 to establish an online presence and attract potential bookings.
    • I implemented a content management system (WordPress CMS) to facilitate regular content updates and maintenance ensuring the website remains credible and up-to-date over time.
    • I implemented search engine optimisation (SEO) techniques to improve the website’s visibility in search engine results and attract organic traffic.

Designed and built using advanced sustainable technologies

Conclusion:

After the website’s design, we’ve seen an incredible boost in the amount of bookings, inquiries and increased rankings on search engines. While specific figures are pending, the positive anecdotal feedback underscores the success of the design in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Web Design & Development

Project Deliverables:

  • Brand new website
  • Style guide
  • Content & SEO strategy
  • Client handover presentation and documentation

Agency:

During my time at Jaywin Design

Credit Due:

Al Dalton and Catarina Leal from Notes To Cork for the branding and management of the project.

Project Link:

www.kinsaleharbourhome.ie

Project Date:

Winter 2022

The Other 43 - Portfolio - Joe Winfield - Web & Graphic Design Cork