Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


© 2024 Joe Winfield. All Rights Reserved. Privacy Policy. Cookie Policy.

IntroductionMy ProcessProject Results & Details

CORK CITY'S LEADING Property Design & Build team

Who Are They?

Sigma Homes specialise in high quality & luxury extensions & renovations In Cork City. Sigma Homes deliver high quality designs and on time builds to their clients.

What Did I Do?

As part of the 3B1 team, it was my responsibility to lead the design of their brand new website in order to showcase their fantastic work and services on offer. The professionalism and high end feel of the business is well encapsulated in their new site.

Their search visibility and project value experienced an exponential increase

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Improve their online presence via a website redesign.
    2. Enhance website user experience and responsiveness.
    3. Increase customer engagement resulting in a boost in conversions.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 6 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

How Did I Resolve Pain Points?

  • Outdated website not meeting professional standards:
    • I redesigned the website to align with the company’s professional standards and modern design trends.
    • I updated the layout, typography, and colour scheme to create a more polished and professional look.
    • I incorporated branding elements and messaging consistent with the company’s identity to enhance credibility.
  • Compromised user experience due to lack of mobile responsiveness and sluggish loading times:
    • I optimised the website for mobile responsiveness, ensuring it provides a seamless experience across all devices.
    • I implemented performance enhancements such as image optimization, code minification, and server caching to improve loading times.
  • Obsolete content affecting website credibility:
    • I updated content throughout the website to ensure accuracy, relevance, and alignment with the company’s current offerings and messaging.
    • I implemented a content management system (WordPress CMS) to facilitate regular content updates and maintenance, ensuring the website remains credible and up-to-date over time.

Showcasing the Unparalleled Successes of the Sigma Homes Website Makeover


After the website’s redesign, we’ve seen an incredible boost in overall performance, increased rankings on search engines, and heightened engagement with customers through a rise in messages. While specific figures are pending, the positive anecdotal feedback underscores the success of the redesign in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Web Design & Development

Project Deliverables:

  • Brand new website
  • Style guide
  • Content & SEO strategy
  • Client handover presentation and documentation


During my time at 3B1

Credit Due:

A big thanks to Mark, Max and Matt at 3B1 and Eilís Fleming from Sigma Homes who I worked alongside in this project who made the whole process seamless.

Project Link:

Project Date:

Summer 2022

Sigma Homes - Portfolio - Joe Winfield - Web & Graphic Design Cork