Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


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IntroductionMy ProcessProject Results & Details

A funky alternative hair & beauty salon for open-minded individuals

Who Are They?

Rapunzel is a concept for a funky retro hair and beauty salon for open minded individuals who want to make a bold statement with their looks.

The brand will have a ‘no judgement policy’ when it comes to your hair and makeup so you will always feel comfortable and confident from the second you walk through the door to the moment you leave.

What Did I Do?

I created the visual identity & branding of Rapunzel along with signage, packaging, brochures, stationary, business cards, posters, billboards, video promo, stickers, apparel, merch and more.

This was an assignment for my Graphic Design course which I thoroughly enjoyed working on.

Rooted in success, from strand to strand

How Did I Do It?

  1. Research: Creative briefing, mood-boarding, competitor analysis, target audience research, brand exploration, medium-specific research, accessibility and trend analysis.
  2. Objectives:
    1. Create a strong identity for Rapunzel.
    2. Build brand recognition.
    3. Communicate Rapunzel’s key values and personality.
    4. Facilitate Rapunzel’s marketing campaigns.
    5. Make all deliverables adaptable for multiple platforms.
    6. Create emotional connections.
  3. Prototype: Moodboard and Sketching.
  4. Design: Adobe Illustrator, Photoshop & Premiere Pro.
  5. Delivery: The project was completed within 6 weeks over multiple drafts. I received an A1 for this project.

Chic Styles, Confident Smiles, Cool Vibes


Upon reflection, it’s incredibly rewarding to see the journey from concept to completion. Crafting visuals that capture the essence of the brand and translate ideas into a compelling narrative has been both a creative challenge and a fulfilling experience. Every detail, from the initial sketches to the final polished designs, was approached with precision and dedication.

Services Provided:

Branding & Identity, Digital Design, Stationary Design, Editorial and Publication Design, Videography

Project Deliverables:

  • Visual identity & branding
  • Logo design
  • Signage
  • Packaging
  • Brochures
  • Stationary
  • Business cards
  • Posters
  • Billboards
  • Promo video
  • Stickers
  • Apparel
  • Social media content


Part of my Graphic Design QQI Level 6 Course.

Credit Due:

Thanks to Mike Keenan, my Graphic Design tutor and mentor for his constant guidance and critique throughout the project.

Project Date:

Summer 2023

Rapunzel - Portfolio - Joe Winfield - Web & Graphic Design Cork