Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


© 2024 Joe Winfield. All Rights Reserved. Privacy Policy. Cookie Policy.

IntroductionMy ProcessProject Results & Details

Marymount are a world-class provider of specialist palliative care & support

Who Are They?

Marymount University Hospital & Hospice (Marymount) provides specialist palliative care services and services to care for dependent older people.

What Did I Do?

Enid from Marymount contacted me as she was looking for me to design a fundraiser pack for the Fundraising & Marketing Department at Marymount. This was to include: Booklets, Business Cards, Factsheets, Posters, Leaflets all encapsulated in a branded Document folder. All designs use their existing logo, colours and fonts in order to carry across their strong brand.

Note: All branding provided by Marymount.

Marymount raise in excess of €3 million each year through fundraising initiatives

How Did I Do It?

  1. Research: Client briefing, mood-boarding, competitor analysis, target audience research, brand exploration, medium-specific research, accessibility and trend analysis.
  2. Objectives:
    1. Maintain & support Marymount’s strong recognition.
    2. Communicate Marymount’s key values and personality.
    3. Facilitate Marymount’s marketing & fundraising.
    4. Make all deliverables adaptable for multiple platforms.
    5. Create emotional connections and spread Marymount’s positive message.
  3. Prototype: Moodboard and Sketching.
  4. Design: Adobe Illustrator & InDesign.
  5. Delivery: The project was completed within 6 weeks over multiple drafts. The client received a handover session with presentation to go through the design decision making of each deliverable.

A consistently certified excellent place to work in recent years


Upon reflection, it’s incredibly rewarding to see the journey from concept to completion. Crafting visuals that capture the essence of the brand and translate ideas into a compelling narrative has been both a creative challenge and a fulfilling experience. Every detail, from the initial sketches to the final polished designs, was approached with precision and dedication.

Services Provided:

Publication, Editorial & Stationery Design

Project Deliverables:

  • Booklets
  • Business cards
  • Factsheets
  • Posters
  • Leaflets
  • Document folder


During my time at Jaywin Design

Credit Due:

Thanks to Enid Conway, the Marymount Fundraising and Marketing Manager for all her help in getting this project under way and executed.

Project Date:

Summer 2023

Marymount Hospice - Portfolio - Joe Winfield - Web & Graphic Design Cork