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Introduction > My Process > Project Results & Details

Marymount are a world-class provider of specialist palliative care & support

Who Are They?

Marymount University Hospital & Hospice (Marymount) provides specialist palliative care services and services to care for dependent older people.

What Did I Do?

Enid and Shane from Marymount contacted me to design a fundraising pack for the Fundraising & Marketing Department, along with various other print-based and digital graphic design materials. 

Note: All branding provided by Marymount.

Marymount raise in excess of €3 million each year through fundraising initiatives

How Did I Do It?

  1. Research: Client briefing, mood-boarding, competitor analysis, target audience research, brand exploration, medium-specific research, accessibility and trend analysis.
  2. Objectives:
    1. Maintain & support Marymount’s strong recognition.
    2. Communicate Marymount’s key values and personality.
    3. Facilitate Marymount’s marketing & fundraising.
    4. Make all deliverables adaptable for multiple platforms.
    5. Create emotional connections and spread Marymount’s positive message.
  3. Prototype: Moodboard and Sketching.
  4. Design: Adobe Illustrator & InDesign.
  5. Delivery: The initial project was completed within 6 weeks over multiple drafts. Ongoing work was then completed on various other materials. The client received a handover session with presentation to go through the design decision making of each deliverable.

A consistently certified excellent place to work in recent years

Conclusion:

Upon reflection, it’s incredibly rewarding to see the journey from concept to completion. Crafting visuals that capture the essence of the brand and translate ideas into a compelling narrative has been both a creative challenge and a fulfilling experience. Every detail, from the initial sketches to the final polished designs, was approached with precision and dedication.

Services Provided:

Publication, Editorial & Stationery Design

Project Deliverables:

  • Booklets
  • Documents
  • Business cards
  • Factsheets
  • Posters
  • Leaflets
  • Document folder
  • Social Media Post Templates

Agency:

During my time at Jaywin Design

Credit Due:

Thanks to Enid Conway (Fundraising and Marketing Manager) and Shane O’Gorman (Head of HR) for all their help in getting this project under way and executed.

Project Date:

Summer 2023 – Present

Marymount Hospice - Portfolio - Joe Winfield - Senior UX/Web Designer and Consultant