Joe Winfield Designer

Joe Winfield

A senior designer with over 10 years of experience in leadership, project management, marketing, product, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


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IntroductionMy ProcessProject Results & Details

an accredited Psychotherapist, Mindfulness MBSR Teacher & Clinical Healthcare Chaplain

Who Are They?

Margaret O’Keeffe has committed her life to being with and supporting people who find themselves in difficulty whether it is in family life, grief, sickness, pain, loss of any kind, life transitions and death.

What Did I Do?

Margaret contacted me in order to build her a brand new website and for branding services.

I designed her a logo with variations, a colour palette, a font pairing and a curated selection of stock images for her to use on the website and social media accounts.

I built her a brand new website which allows people to find out further information on her services, to book in with her and pay online for personal sessions across all browsers and devices.

A notable boost in appointment bookings & successful online payments

How Did I Do It?

  1. Research: Client briefing, mood-boarding, competitor analysis, target audience research, brand exploration, medium-specific research, accessibility and SEO research.
  2. Objectives:
    1. Increase customer engagement resulting in a boost in conversions.
    2. Enhance website visibility and responsiveness.
    3. Communicate Margaret’s key values and personality.
    4. Create emotional connections and spread Margaret’s positive message.
  3. Prototype: Moodboard, Sketching & Figma.
  4. Design: Illustrator, Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 2 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and design decision making.

How Did I Resolve Pain Points?

  • Margaret O’Keeffe’s lack of online presence:
    • I created a professional website so clients could easily book appointments and make online payments.
    • I utilised local business directories and listings to ensure Margaret’s services were discoverable online.
    • I implemented SEO practices to improve the visibility of the website in search engine results.
    • I provided training and assistance to Margaret O’Keeffe on how to manage her online presence effectively.
  • Inconvenient booking appointments and sorting online payments:
    • I implemented an online booking system on the website to allow clients to easily schedule appointments at their convenience.
    • I integrated a secure payment gateway (Stripe) into the website to enable clients to make online payments securely.
    • I implemented automated reminders for appointments and payments to reduce the need for manual follow-ups.

"Simplicity and clarity are two words that stay with me and I am very happy with how that is evident"


Upon reflection, it’s incredibly rewarding to see the journey from concept to completion. Crafting visuals that capture the essence of the brand and translate ideas into a compelling narrative has been both a creative challenge and a fulfilling experience. Every detail, from the initial sketches to the final polished designs, was approached with precision and dedication.

Services Provided:

Branding & Identity, Digital Design, Web Design & Development and E-commerce Solutions

Project Deliverables:

  • Visual identity & branding
  • Logo design
  • Imagery curation
  • Style guide
  • New website
  • E-commerce solutions
  • Content & SEO strategy
  • Website editing instructions
  • Client handover presentation and documentation


During my time at Jaywin Design

Credit Due:

Thanks to Al from Notes To Cork for managing the initial stages of this project

Project Link:


Project Date:

Spring 2023

Margaret O’Keeffe - Portfolio - Joe Winfield - Web & Graphic Design Cork