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Introduction > My Process > Project Results & Details

KTDA is a skate, surf and punk-rock inspired lifestyle brand designed for those who live boldly.

Who Are They?

KTDA (Keep The Dream Alive) is a skate/punk-rock inspired lifestyle brand focused on positivity and pushing yourself to do what you love.

When surfers started skateboarding during colder months, they’d refer to it as “keeping the dream alive.” They adapted so they didn’t have to stop doing what they loved – think of it as surfing on land, just add some wheels! This is the inspiration behind  KTDA.

What Did I Do?

Everything! This is my brain child. For KTDA, I created a strong visual identity and brand, as well as a colourful logo with a few variations along with apparel, posters, billboards, a magazine, promo, and more.

This was an assignment for my Graphic Design course which I thoroughly enjoyed working on.

Never stop doing what you love 🖤

How Did I Do It?

  1. Research: Creative briefing, mood-boarding, competitor analysis, target audience research, brand exploration, medium-specific research, accessibility and trend analysis.
  2. Objectives:
    1. Create a strong identity for KTDA.
    2. Build brand recognition.
    3. Communicate KTDA’s key values and personality.
    4. Facilitate KTDA’s marketing campaigns.
    5. Make all deliverables adaptable for multiple platforms.
    6. Create emotional connections.
  3. Prototype: Moodboard and Sketching.
  4. Design: Adobe Illustrator & Photoshop.
  5. Delivery: The project was completed within 8 weeks over multiple drafts. I received an A1 for this project.

Concrete Dreams Never Die

Conclusion:

Upon reflection, it’s incredibly rewarding to see the journey from concept to completion. Crafting visuals that capture the essence of the brand and translate ideas into a compelling narrative has been both a creative challenge and a fulfilling experience. Every detail, from the initial sketches to the final polished designs, was approached with precision and dedication.

Services Provided:

Branding & Identity, Digital Design, Editorial and Publication Design, Videography

Project Deliverables:

  • Visual identity & branding
  • Logo design
  • Posters
  • Billboards
  • Promo
  • Apparel

Agency:

Part of my Graphic Design QQI Level 6 Course.

Credit Due:

Thanks to Mike Keenan, my Graphic Design tutor and mentor for his constant guidance and critique throughout the project.

Project Date:

Summer 2023

KTDA - Portfolio - Joe Winfield - Senior UX/Web Designer and Consultant