Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


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IntroductionMy ProcessProject Results & Details

a one stop shop for content creation, video & design

Who Are They?

Isla Media Co is a media production company based in Cork, Ireland working on all things related to video production and graphic design. They work closely with every client to push the boundaries of their creativity so that they can deliver fresh, high quality content that always achieves results.

What Did I Do?

Isla Media contacted me as they wanted to redesign their website to go alongside the release of their 2020 project showreel. The website showcases a fine selection of their projects over the last few years in a modern and clean manner which highly reflects the type of business that they are.

delivering fresh, high quality content that always achieves results

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Improve their online presence via a website redesign.
    2. Enhance website user experience and responsiveness.
    3. Showcase their videography portfolio and showreel more effectively.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 2 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

How Did I Resolve Pain Points?

  • Outdated website not meeting professional standards:
    • I redesigned the website to align with the company’s professional standards, incorporating modern design elements and layouts.
    • I updated the website’s aesthetics, including typography, colour scheme, and imagery, to create a more polished and professional appearance.
    • I ensured that the content and messaging on the website accurately reflect the company’s brand identity and values.
  • Ineffective display of video showreel:
    • I implemented a fullscreen video player on the website’s hero section to showcase the showreel directly (…used to be a text link).
  • Lack of mobile responsiveness and sluggish loading times:
    • I optimised the website for mobile responsiveness to ensure it provides a seamless experience across all devices.
    • I implemented performance optimisations such as image compression, code minification, and server caching to improve loading times.

"Joe took all of our ideas into account and was able to point us in the right direction"


After the website’s redesign, we’ve seen a notable boost in overall performance, an increase in successful showreel views, and heightened engagement with customers through a rise in live chat interactions. While specific figures are pending, the positive anecdotal feedback underscores the success of the redesign in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Web Design & Development

Project Deliverables:

  • Brand new website
  • Style guide
  • Content & SEO strategy
  • Client handover presentation and documentation


During my time at Jaywin Design

Credit Due:

Thanks to Emmet Ahern for supplying all branding and content for the project.

Project Link:


Project Date:

Spring 2020

Isla Media Co - Portfolio - Joe Winfield - Web & Graphic Design Cork