Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


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IntroductionMy ProcessProject Results & Details

One of Corks City's most reliable commercial and residential design and fit-out companies

Who Are They?

Interactive Interiors bring new solutions and fresh ideas to Cork City and nationwide. They promise to deliver innovative and creative spaces for all types of interior spaces. Their nationwide service, turnkey offering and professional team has earned them an established reputation for excellence and efficiency.

What Did I Do?

Interactive Interiors contacted me to design a new website which will allow users to easily browse through and purchase their vast array of products on all devices. Their main new feature ‘pinboard’ allows users to send on a wishlist style request after selecting all products they wish to order.

A dramatic increase in online sales and fit-out inquiries

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Increase the number of online orders, fit-out inquiries and customer engagements.
    2. Improve their online presence via a website redesign.
    3. Enhance website user experience and responsiveness.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 6 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

How Did I Resolve Pain Points?

  • Lack of online purchasing options:
    • I implemented an e-commerce platform (WooCommerce) on the website to enable customers to purchase products online.
    • I created product pages with detailed descriptions, images, and pricing information to facilitate informed purchasing decisions.
    • I integrated secure payment gateways to ensure safe and convenient online transactions.
    • I provided options for customers to create accounts, track orders, and receive order updates via email notifications.
  • Outdated website not meeting professional standards:
    • I redesigned the website to align with the company’s professional standards, incorporating modern design elements, layouts, and branding.
    • I updated the website’s content to reflect the company’s values, mission, and offerings accurately.
    • I ensured consistency in design and messaging across all pages of the website to enhance brand identity and credibility.
  • Lack of mobile responsiveness and sluggish loading times:
    • I optimised the website for mobile responsiveness to ensure it provides a seamless experience across all devices, including smartphones and tablets.
    • I implemented performance optimisations such as image optimisation, code minification, and server caching to improve loading times and enhance overall performance.

"Joe was very interactive in breaking down every choice we had to make the design beautiful, seamless and functional"


After the website’s redesign, we’ve seen a notable boost in overall performance, an incredible increase in successful online orders and fit-out inquiries. While specific figures are pending, the positive anecdotal feedback underscores the success of the redesign in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Web Design & Development and E-Commerce Solutions

Project Deliverables:

  • Brand new website
  • Style guide
  • Content & SEO strategy
  • Website editing instructions
  • Client handover presentation and documentation


During my time at Jaywin Design

Credit Due:

A huge thank you to Matthew, Ger, Cian and Anthony from Interactive Interiors for their continuous help in getting this project under way and executed.

Project Link:


Project Date:

Spring 2021

Interactive Interiors - Portfolio - Joe Winfield - Web & Graphic Design Cork