Joe Winfield Designer

Joe Winfield

A senior designer with over 12 years of experience in leadership, project management, marketing, product, accessibility, web and graphic design based in Cork City, Ireland.


Resumé: Download My CV
LinkedIN: @joewinfield


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IntroductionMy ProcessProject Results & Details

GYMIX are a global provider of gym radio

Who Are They?

They provide customised music, motivation & marketing that power over one million weekly workouts throughout Ireland and Worldwide. This fitness radio station is revolutionising how people use workout music.

What Did I Do?

John contacted me to discuss the redesign of Gymix’s current website. Their newly responsive & revamped website has a built in content management system which allows them to edit the website’s content/imagery with ease. Powerful & professional imagery helps boost their identity throughout.

1 Million+ Irish & UK gym users listen to Gymix Radio weekly

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Improve radio station listings and previews.
    2. Increase customer engagement resulting in a boost in conversions.
    3. Enhance website visibility and responsiveness.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 3 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

How Did I Resolve Pain Points?

  • Inefficient audio preview request process impeding potential customer numbers:
    • I implemented a streamlined audio preview request system on the website, allowing customers to listen to audio samples directly online without having to request them via email.
  • Outdated presentation of offerings on the website:
    • I redesigned the website to modernise its presentation of the company’s offerings, incorporating visually appealing layouts, high-quality images, and engaging multimedia content.
    • I updated the content on the website to accurately reflect the range of services and products offered by Gymix, highlighting their unique features and benefits.
  • Lack of mobile responsiveness and sluggish loading times:
    • I optimised the website for mobile responsiveness to ensure it provides a seamless experience across all devices, including smartphones and tablets.
    • I implemented performance optimisations such as image optimisation, code minification, and server caching to improve loading times and enhance overall performance.

"Joe delivered and surpassed all our requirements and went above and beyond at the time of launch"


After the redesign of the website, we observed a remarkable increase in the number of new customers and businesses utilising their services. While specific figures are pending, the positive anecdotal feedback underscores the success of the redesign in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Web Design & Development

Project Deliverables:

  • Brand new website
  • Style guide
  • Content & SEO strategy
  • Client handover presentation and documentation


During my time at Jaywin Design

Credit Due:

Thanks to John O’Keeffe for supplying all branding and content for the project.

Project Link:


Project Date:

Summer 2017

GYMIX Gym Radio - Portfolio - Joe Winfield - Web & Graphic Design Cork