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Overview > Context > Role > Contributions > Results > Skills > Conclusion

Digital That Delivers Project Overview

As a Web Consultant, I worked with RazorSpire on Fáilte Ireland’s Digital That Delivers programme – auditing and diagnosing website issues for 60+ tourism businesses. I defined solutions and guided implementation through third-party agencies, helping clients achieve significant results:

  • 50%+ improvement in website performance.
  • 90%+ of participating businesses now have online booking capabilities
  • 95%+ accessibility compliance.

Services

Project Management, Web and Accessibility Consultancy 

Tasks

Website Audits, Requirement Briefs, Client Support & Mentoring, Proposal Reviews, Website Feedback & Testing and Project Completion Reports

Time

April 2024 – July 2026

Context & Challenges

Tourism businesses often faced a mix of digital challenges:

  • Outdated or underperforming websites that didn’t reflect their brand or drive results.
  • Ineffective booking and conversion journeys, leading to lost revenue.
  • Slow site performance and poor mobile usability.
  • Gaps in SEO, content strategy and accessibility.
  • Confusion around agency roles, scopes and timelines.
  • Limited internal technical knowledge, making it hard to confidently commission or evaluate web development projects.

I worked with clients to navigate these issues, ensuring projects stayed on track while improving clarity, accountability and outcomes.

My Consultancy Role

I acted as a strategic advisor and independent expert, working alongside clients and third-party agencies.

My responsibilities included:

  • Auditing existing websites to identify issues and opportunities (web and accessibility audit).
  • Producing clear, actionable reports and recommendations.
  • Defining website requirements and detailed briefs.
  • Supporting clients in procuring and selecting web agencies.
  • Objectively reviewing agency proposals and scopes of work.
  • Providing structured feedback on designs and builds.
  • Testing and reviewing completed websites against design, development, performance, SEO and accessibility standards.

All design and development work was carried out by external agencies, with my role focused on guidance, validation and quality assurance.

Key Contributions

  • Mentored and supported 60+ tourism businesses nationwide.
  • Delivered independent audits and strategic recommendations.
  • Translated technical issues into clear, actionable plans.
  • Enabled clients to confidently engage and work alongside web agencies.
  • Ensured quality through ongoing review, testing and validation.
  • Acted as a neutral intermediary between clients and agencies.

The Results

My consultancy directly contributed to measurable improvements following agency implementation:

  • 50%+ average improvement in website performance scores (Speed, SEO, Mobile Usability).
  • 90%+ of participating businesses now have online booking capabilities
  • 95%+ compliance with WCAG 2.2 AA accessibility standards.

Clients also reported:

  • Increased confidence in digital decision-making.
  • Better outcomes from agency engagements.
  • Improved user experience and booking journeys.
  • Tangible revenue growth.

Skills Demonstrated

  • Website Auditing & Diagnostics.
  • UX & Conversion Strategy.
  • Technical SEO & Performance Optimisation.
  • Accessibility (WCAG 2.2 AA).
  • Digital Strategy & Procurement Support.
  • Stakeholder Communication & Mentorship.
  • Quality Assurance & Testing.
  • Maintained full independence – no supplier recommendations.
  • Acted in the best interest of each client at all times.
  • Ensured a transparent, unbiased decision-making process.

In Conclusion

My work as a Web Consultant on the DTD programme combined strategic insight, technical expertise and hands-on guidance to empower tourism businesses across Ireland.

By identifying key website challenges, translating complex technical issues into actionable strategies and overseeing the implementation of solutions through independent agencies, I helped clients achieve measurable improvements in performance, accessibility, and revenue.

This consultancy approach not only strengthened their digital presence but also fostered long-term resilience, confidence and sustainability in an increasingly competitive online landscape.

Work Recommendations

Mark Flanagan – DTD Lead Consultant, RazorSpire.

Liz Azyan – DTD Lead Consultant, RazorSpire.

Ferg Flannery – DTD Lead Consultant, RazorSpire.

Ian Cleary – CEO, RazorSpire.

Digital That Delivers - Web Accessibility Consultant, Ireland