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Introduction > My Process > Project Results & Details

Providing trusted GP care across Cork

Who Are They?

Bromley Park Surgery provides trusted, family-friendly GP care across two convenient Cork locations in Bromley Park and Pearse Square. Both of their surgeries are committed to delivering high-quality, patient-centred healthcare in a welcoming and supportive environment.

What Did I Do?

Brendan from Bromley Park Surgery contacted me in order to build their surgery’s brand new website and for branding services.

I designed them a logo with variations, a colour palette, a font pairing and a curated selection of stock images for them to use on the website.

I built a brand new website which allows people to find out further information on their services, to make inquiries, to book appointments and to order prescriptions, flawlessly across all browsers and devices.

I also developed and wrote all website content, working closely with Brendan to refine the messaging and ensure it accurately reflected the brand.

The new website contributed to a significant increase in overall patient enquiries, prescription orders and appointment bookings.

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Increased customer engagement, driving more website inquiries, prescription orders, and appointment bookings via the Pippo app.
    2. Improve their online presence via a new responsive and branded website.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 3 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

How Did I Resolve Pain Points?

  • Lack of online presence leading to sub-optimal bookings:
    • I created a professional responsive website for Bromley Park Surgery to establish an online presence and to engage with current and potential new patients.
    • I implemented a content management system (WordPress CMS) to facilitate regular content updates and maintenance ensuring the website remains credible and up-to-date over time.
    • I implemented search engine optimisation (SEO) techniques to improve the website’s visibility in search engine results and attract organic traffic.

"Joe showed exceptional professionalism during the development of our first practice website."

View Testimonial

Conclusion:

Since the website’s launch, they’ve seen a boost in overall prescription orders and appointment bookings, rising rankings on search engines, and heightened engagement with patients through a rise in correspondence. While specific figures are pending, the positive anecdotal feedback underscores the success of the design in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Brand & Identity, Digital Design, Copywriting, Web Design & Development

Project Deliverables:

  • Brand new website
  • Style guide
  • Content strategy & copywriting
  • SEO strategy
  • Client handover presentation and documentation

Agency:

During my time freelancing as Joe Winfield Design.

Credit Due:

Thanks to Brendan from Bromley Park Surgery for his cooperation, feedback and input during the overall process.

Project Link:

Web: https://bromleyparksurgery.ie/

Project Date:

Summer 2026

Bromley Park Surgery - Portfolio - Joe Winfield - Senior UX/Web Designer and Consultant