Joe Winfield Designer

Joe Winfield

A senior designer with over 10 years of experience in leadership, project management, marketing, product, web and graphic design based in Cork City, Ireland.

Contact

Resumé: Download My CV
Email: hello@joewinfield.me
Instagram: @joewinfield.me
LinkedIN: @joewinfield

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IntroductionMy ProcessProject Results & Details

CORK CITY'S LEADING PROPERTY AUCTIONEERS & ESTATE AGENTS

Who Are They?

Established in 2004, Barry Auctioneers & Valuers is a licensed firm of Auctioneers, Estate Agents and Valuers, located at 77 South Mall, Cork. As a member of the Institute of Professional Auctioneers & Valuers (IPAV) they provide a range of property consultancy services, including commercial and residential sales and lettings.

What Did I Do?

Barry Auctioneers contacted me to design a brand new real estate listing style website which will allow users to browse through their property listings and view each property’s details with ease. Their clients can also log into the website in order to pay for property valuations and mileage. This website functions flawlessly across all devices.

NOW BOASTS INCREASED VIEWS, TRANSACTIONS AND 5 STAR RATINGS ONLINE

How Did I Do It?

  1. Research: Client meetings and phone calls, competitor analysis, existing online presence research and SEO research.
  2. Objectives:
    1. Increase and improve property listings.
    2. Increase customer engagement resulting in a boost in conversions.
    3. Enhance website visibility and responsiveness.
  3. Prototype: Basic sketches then Figma.
  4. Design: Photoshop and WordPress CMS.
  5. Delivery: The project was completed within 3 months over multiple drafts. The client received a handover session with presentation to go through website maintenance and updates.

Why Did We Need To Address Pain Points?

  • Outdated presentation of properties online:

    • I updated the website design to ensure properties are presented in a more user-friendly format, with clear images, detailed descriptions, and easy navigation.
    • I utilized modern design elements and layouts to make property listings visually appealing and easy to browse.
  • Lack of mobile responsiveness and sluggish loading times:
    • I optimised the website for mobile responsiveness, ensuring it functions seamlessly across various devices and screen sizes.
    • I implemented performance optimisations such as image compression, code minification, and server caching to improve loading times.
  • Minimal navigation options compromising the user experience:
    • I expanded and improved navigation and search options to provide users with clear pathways to explore the website.
    • I conducted usability testing to gather feedback and make further improvements to the navigation structure and user interface.
  • Customers restricted to offline payment methods:
    • I integrated online payment gateways (BOIPA) into the website to allow customers to pay invoices securely and conveniently online.
    • I provided clear instructions and guidance on how to make online payments.

 

"JOE WAS ALWAYS ON HAND TO PUT US RIGHT"

Conclusion:

After the website’s redesign, we’ve seen a notable boost in overall performance, an increase in successful online payments, and heightened engagement with customers through a rise in messages. While specific figures are pending, the positive anecdotal feedback underscores the success of the redesign in enhancing user experiences and fostering meaningful interactions.

Services Provided:

Web Design & Development and E-commerce Solutions

Project Deliverables:

  • Brand new website
  • Style guide
  • Content & SEO strategy
  • Website editing instructions
  • Social media post templates
  • Client handover presentation and documentation

Credit Due:

Thanks to Stella Troy and Charlotte Canfield from Barry Auctioneers for all their help in getting this project under way and executed.

Agency:

During my time at Jaywin Design

Project Link:

Web: https://www.barryauctioneers.ie/

Project Date:

Autumn 2020

Barry Auctioneers - Portfolio - Joe Winfield - Web & Graphic Design Cork