MY EXPERTISE & BACKGROUND

As a Senior Web Designer, UX/UI & Accessibility Specialist with 14+ years’ experience, I specialise in accessible, inclusive digital design – from WCAG 2.2 AA auditing and UX research to design systems and front-end build. My work spans 400+ projects, including Fáilte Ireland digital transformation programmes where I delivered 95%+ average accessibility compliance and 50%+ performance improvements.

Here’s what I specialise in and what I use.

Accessibility & Compliance

2+ years experience delivering WCAG 2.2 AA auditing, remediation and inclusive design consultation across cross-browser and cross-device environments. Completed accessibility work across three Fáilte Ireland digital transformation programmes, 100+ organisations in total, using automated scanning (Deque Axe Monitor), manual keyboard and screen reader testing, and structured reporting throughout. Most hands-on involvement was through the Web Accessibility Grant Scheme (WAGS), where I worked directly with development agencies from initial brief through to final compliance sign-off, achieving 95%+ average accessibility compliance across participating businesses. This programme work has since been documented using formal UX QA test case methodology, demonstrating how accessibility audit findings translate into structured, reproducible QA documentation.

Web Design & Development

14+ years experience in responsive web design and front-end build, from wireframe to launch. My work has delivered 50%+ performance improvements across Fáilte Ireland programme projects, optimised for speed, Core Web Vitals and search performance. Experienced in WordPress, HTML & CSS and performance tooling including GTmetrix, Google Lighthouse and SE Ranking, across 400+ projects spanning tourism, hospitality, healthcare, arts and professional services.

UX/UI Design

3+ years formal UX/UI practice including a Professional Diploma in UX Design (A2 Distinction, UXDI, 2024). Covering wireframes, prototypes and high-fidelity UI design built with reusable components. Accessible, user-first design from concept to build, grounded in 14+ years of visual and interface design experience across web, brand and digital product work.

UX Research & Usability Testing

3+ years experience in usability testing, user personas, journey mapping and UX diagnostics. Experienced in moderated usability sessions, online survey design (including a 36-participant study), affinity mapping and synthesis, and competitive benchmarking. Research output has directly informed design decisions across multiple projects, including end-to-end research documentation from screener design through to prototype validation.

Client & Stakeholder Consultancy

9+ years experience, including running an independent agency (Jaywin Design, est. 2017), translating technical and accessibility requirements into clear, actionable guidance for non-technical stakeholders. Experienced in brief writing, proposal development and project management across 400+ client projects. As part of 3 Fáilte Ireland digital transformation programmes, project managed relationships with 15 web development agencies, ensuring plans and timelines were followed and delivery met the required accessibility standards through to final compliance sign-off.

Content Design

2+ years experience producing clear, accessible UX writing and content structure. Delivered microcopy and design system content documentation covering voice and tone principles, component-level copy standards and accessibility-first writing guidelines. Conducted structured UI copy reviews applying the same rationale and format used by product content teams, demonstrating content design thinking across real interface moments.

Tech Stack - Advanced

– Deque Axe Monitor
– BrowserStack
– DevTools
– Google Lighthouse
– Figma / FigJam
– Adobe Creative Cloud
– WordPress
– HTML & CSS
– GTmetrix
– SE Ranking
– Google Workspace
– Monday.com
– Slack
– Claude AI (problem solving, code assistance & content drafting)

Tech Stack - Proficient

– NVDA / VoiceOver (manual verification testing)
– WAVE (supplementary accessibility scanning)
– ClickUp
– Hotjar (heatmaps & session recording)
– Google Analytics (data analysis & auditing)
– Hemingway
– Grammarly

Tech Stack - In Development

– Jira
– Confluence
– Notion
– GitHub
– UX Research & Testing tools: Maze, Optimal Workshop, UXTweak, Userlytics, Lyssna

Education

Certification

Ongoing Professional Development

UX & Web Accessibility Specialist - Joe Winfield - Cork, Ireland